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We started with four big brand questions

Mindset: What are users coming to us for?

Environment: Where do users plan to use our app?

Features: Which features are most compelling to a new user?

Casting: What type of actors and models best speaks to our potential users?

CASE STUDY: AB TESTING YOUR WAY TO BIG BRAND INSIGHTS

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The 8fit team has a winning offering, an enthusiastic market and a healthy business model. But the reality is that acquisition costs are on the rise and compliance rules on platforms like Facebook and Instagram are constantly changing (for example, the days of before-and-after body photos are over).

So, in a competitive and uncertain landscape, how can 8fit best position its brand for the long haul?