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We started with four big brand questions

Mindset: What are users coming to us for?

Environment: Where do users plan to use our app?

Features: Which features are most compelling to a new user?

Casting: What type of actors and models best speaks to our potential users?

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8fit is a popular health and fitness app that promises to

“make healthy living simple”

by providing meal plans, workouts and personalized guidance in one easy-to-use platform.

Since launching in 2014, 8fit has helped millions of people on their journey to health through quality content development, feature improvements and partnerships. How have they reached and acquired these millions? A talented 3 person performance marketing team that is innovative, data-driven and efficient. 

THE CHALLENGE

The 8fit team has a winning offering, an enthusiastic market and a healthy business model. But the reality is that acquisition costs are on the rise and compliance rules on platforms like Facebook and Instagram are constantly changing (for example, the days of before-and-after body photos are over).

So, in a competitive and uncertain landscape, how can 8fit best position its brand for the long haul?The 8fit team has a winning offering, an enthusiastic market and a healthy business model. But the reality is that acquisition costs are on the rise and compliance rules on platforms like Facebook and Instagram are constantly changing (for example, the days of before-and-after body photos are over). So, in a competitive and uncertain landscape, how can 8fit best position its brand for the long haul?The 8fit team has a winning offering, an enthusiastic market and a healthy business model. But the reality is that acquisition costs are on the rise and compliance rules on platforms like Facebook and Instagram are constantly changing (for example, the days of before-and-after body photos are over). So, in a competitive and uncertain landscape, how can 8fit best position its brand for the long haul?

To develop long-term brand strength that would complement 8fit’s proven acquisition machine, we set out to answer these questions:

  • How can we run performance tests in a way that provides valuable takeaways for the 8fit brand (and product)?

  • Beyond creative optimization, how can 8fit proactively test big ideas and positionings?

  • How can 8fit’s teams work together to evolve the brand and drive performance?

 
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We’re a digitally native strategy firm

We bolt on to your team to uncover and action growth opportunities.

 
 
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Searching for digital strategy help

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Not sure how to go about growing or evolving your business?

Lean and modern marketing evolution

_____

working more iteratively and testing ideas before investing large amounts of money?

Innovative marketing approach pairing

____

Wish you had a strategic partner who can protect your brand while driving performance?

 
 
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organizations call us to help with:

Innovation and Insights

Uncover and conceptualize commerce opportunities for new and existing brands.

On-Going Marketing Strategy

Continuously identify and prioritize growth tactics for businesses.

Tactical Execution Support

Execute using modern and direct to consumer approaches.

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We’re enabling the next wave of digitally native brands.

 
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growing your business

How We Do It

Our approach is guided by a vision of a future where technology has fundamentally changed how we conduct business.

  • We roll up our sleeves to execute growth tactics together, faster.

  • We apply a customer-centric lens to all strategy and communication planning.

  • We buy digital media because it’s often the fastest way to create data, learn, and grow.

  • We don’t create content. Instead, we’re a creative team’s best friend; offering real-time and actionable insights.

  • We offer transparency always. And coaching if and when you want to bring any of our capabilities in-house.

 
 

The whole is greater than the sum of its parts.

We pair our team with yours to figure out the big picture and execute on tactics, together.

 
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Recent Partners