GitHub wanted help with launching their first-ever brand campaign, aimed at increasing awareness of their business tier product offerings. To achieve this goal, we developed a national campaign that launched their new tagline, celebrated developers and their projects, and reintroduced the brand as a business partner for innovation.

We crafted a compelling positioning and messaging strategy, as well as a media strategy, and eventually managed and measured the impact of the campaign.

This resulted in double-digit percentage lift in awareness, branded search, and causal impact on lead volume.

Mejuri had aggressive growth targets for their only sale of the year - Black Friday Cyber Monday. The roll-out of iOS14 with App Tracking Transparency called for a different approach to previous sales media strategies. We supported Mejuri's growth marketing team in achieving aggressive growth during Black Friday Cyber Monday 2021 in a post -iOS14 world.

We guided tracking setup, digital strategy, campaign structure, and channel mix across the marketing funnel. And worked in real-time with hourly partnerships to optimize growth strategies and redirect investments to maximize revenue return.

The Cook Political Report engaged us to explore new subscriber retention strategies while underscoring its unique position and service as a trusted and reliable source for election analysis alongside its CPR Race Ratings. We developed an actionable plan to engage and maintain subscriber relationships. Through subscriber journey research and communication recommendations, we crafted a strategy that focused on high-value opportunities for retention.

By integrating existing platforms and conducting collaborative pairing sessions, we successfully implemented the strategy, maximizing email marketing performance and strengthening subscriber relationships.

We partnered with Cengage to enhance customer-focused marketing across various digital touchpoints. We facilitated a strategy workshop and designed UX wireframes to guide the positioning, messaging, and design process.

Our customer-centric approach improved user experience and stronger engagement with our client's brand. The new marketing approach was highly successful, driving increased traffic and conversions across digital channels and earning positive customer feedback.

IMAX partnered with us to enhance their direct-to-consumer (DTC) offerings and leverage data analytics capabilities and enhance their tech stack. We built a robust data infrastructure across imax.com, the IMAX Live app, and other channels by leveraging advanced tools like Segment, Snowflake, Mixpanel, Zendesk and CustomerIO.

This empowered IMAX to gain profound insights into customer behavior and optimize their experiences to drive loyalty, increase theater attendance, and establish a stronger connection with their fanbase, solidifying their leadership in the immersive cinema industry.