Alex Namatevs

I’m Alex Namatevs

As the Director of Media and Growth at Part and Sum, I partner with clients to build integrated growth strategies across media, creative, ecommerce, and measurement. I help brands connect what they’re doing across channels to the bigger business picture, creating systems that make media more effective, creative more informed, and growth more sustainable.

Alex Namatevs brings 15 years of experience in growth marketing, paid media, and client leadership, with deep expertise across DTC ecommerce, omnichannel retail, beauty, lifestyle and CPG brands. Her background spans both agency and brand-side roles, giving her a strong understanding of how to translate business goals into full-funnel growth strategies.

Throughout her career, Alex has worked with and led media strategy for brands including Rare Beauty, the Unilever Prestige portfolio, The UPS Store and Justin’s Nut Butter. Her experience includes launching media programs for iconic beauty brands, leading record-breaking Black Friday/Cyber Monday performance, and building integrated strategies across paid social, search, video, TV, influencer, affiliate, Amazon, retail media, and ecommerce.

Alex’s approach is rooted in connecting the dots across teams, channels, and data. She believes the strongest growth strategies come from tight feedback loops between media performance, creative insights, customer behavior, and business priorities. Her work focuses on helping brands move beyond channel-by-channel thinking and toward more connected systems for growth.

Here at Part and Sum, Alex helps clients transform media into a smarter growth engine — one that is creative, measurable, and deeply connected to how customers discover, consider, and buy.

“I’ve always been most energized by the connective tissue of growth — how media, creative, ecommerce, and measurement work together to move a business forward. The magic is rarely in one channel; it’s in how all the pieces inform each other”