Methods Insights All Summed Up

Methodologies

Share of Culture

Investing in culture grows brands. We’ve brought proof.
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Ways that we arecoding our POV ❤️

Our Methodologies

Our Methodologies–grounded in best practice and continual experimentation–are our coded (often literally, thanks AI) POVs on how we approach our work.
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Synthetic Research

Leila Wu

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Methodologies
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Return on Experience

Leila Wu

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Methodologies

Share of Culture

Our Insights

Insights combine perspective and proof; helping both our team and yours make decisions that reflect the sum of everything that matters.

Proof by Part and Sum: Who’s winning the beauty game?

By Sally Zhang

A look at Share of Culture in practice.
Strategy

Share of Culture

By

Investing in culture grows brands. We’ve brought proof.
Methodologies
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Part and Sum Hires Growth Leader Alex Namatevs

By Jim Babb

Meet our new Director of Media and Growth, Alex!
Team News
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Strategy Beyond Decks: Choosing the Right Format

By Julie Babb

Decks are the language we use to communicate. And like any language, there are rules, things to avoid, and some words, as always, that are better than others.
Strategy
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A Candid Guide to the Word "Brand"

By Julie Babb

Let’s talk about the “B” word.
Strategy
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The Rise of Multi-Touch Attribution and Why to Leverage Single-Touch Sparingly

By Monish Selvamuthu

How do you measure your efficacy?
Growth + Media

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