Methods Insights All Summed Up

Strategy
+2

Synthetic Research

Faster, Smarter, Human-Centered Insights
The future of research that balances AI speed with human judgment

By Leila Wu

Newsletter

Stay Sharp + Build Real Change

Join our newsletter
Ways that we arecoding our POV ❤️

Our Methodologies

Our Methodologies–grounded in best practice and continual experimentation–are our coded (often literally, thanks AI) POVs on how we approach our work.
Strategy
+2

Synthetic Research

Leila Wu

Methodologies
+1

Return on Experience

Leila Wu

Our Insights

Insights combine perspective and proof; helping both our team and yours make decisions that reflect the sum of everything that matters.

Strategy Beyond Decks: Choosing the Right Format

By Julie Babb

Decks are the language we use to communicate. And like any language, there are rules, things to avoid, and some words, as always, that are better than others.
Strategy

A Candid Guide to the Word "Brand"

By Julie Babb

Let’s talk about the “B” word.
Strategy

The Rise of Multi-Touch Attribution and Why to Leverage Single-Touch Sparingly

By Monish Selvamuthu

How do you measure your efficacy?
Growth + Media

Effective Alternatives to Focus Groups

By Julie Babb

Five great ways to get the answers you want and the data you need.
Strategy

The Difference Between Assumptions & Insights

By Jim Babb

Assumptions & insights look similar but their compositions are distinct.
Strategy

How Gen Z Puts Loyalty First

By Leila Wu

Dive into research around GenZ and loyalty in the QSR space, with key insights into what GenZ expect from fast food and restaurant brands and the tools on how to reach and engage them in the right way.
Methodologies

Contact

Let’s start something that adds up.

Let’s start something
that adds up.
Start a Conversation