What we build together outlasts what we build alone

Strategy, media, creative, data—the work below spans industries and disciplines, but it all shares a through line: real growth built on real understanding of the people you're trying to reach.

Our work

J.P. Morgan Payments

Data-backed creative insights for enterprise decision-makers

J.P. Morgan Payments logo — enterprise payment solutions by JPMorgan Chase
J.P. Morgan Payments — global creative validation across brand and innovation campaigns
From brand playbook to campaign creative, we partnered with JPMorgan Payments to define audience intelligence that worked across products and services, testing and refining creative and messaging to reach financial decision-makers in the moments and markets that matter most.
Bluevine

Driving efficient acquisition and long-term value for a digital-first bank.

Bluevine logo — digital-first banking platform for small businesses
Bluevine case study — small business banking repositioning by Part and Sum

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YoY customer acquisition growth

+0%

Increase in the conversion rate for checking accounts created

-0%

decrease in bounce rate

Notion

Think It. Make It.

Notion logo — all-in-one workspace for notes, docs, and project management
Notion 3.0 launch — OOH and digital campaign reaching knowledge workers globally

+0M

Impressions across digital, audio and OOH.

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Lift in search volume in key markets

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Traffic to notion.so

More projects

Designing a membership roadmap for a 1M+ engaged audience

Evolving a successful book club into a scalable membership offering without diluting authenticity.

Rebuilding digital infrastructure around user needs

A customer-led website transformation.

Integrated brand storytelling to increase retailer match and awareness

A media strategy to increase retailer match rate and boost awareness among prospective retailers.

Repositioning a global professional association for the next generation

Define new value propositions and ways to reach younger engineers.

Redefining audience understanding for scalable growth

Developed validated, actionable personas to guide cross-functional decision-making.

Strengthening engagement for a trusted political intelligence brand

An actionable strategy to deepen subscriber engagement and improve retention

A continuous customer listening and digital roadmap system

A unified strategy grounded in continuous customer insight.

Capturing demand within a compressed academic buying window

Precision orchestration across owned and paid touchpoints unlocked efficient conversion at scale.

Modular creative system to drive relevance at scale

Testing messaging by persona, condition, and account while maintaining speed and efficiency.

Smoke testing to inform pricing and launch strategy

Validating pricing and testing conversion flows to inform a sustainable go-to-market strategy.

GitHub's first brand campaign to drive enterprise awareness

A national brand campaign to increase awareness of its enterprise offerings among IT decision-makers.

Scaling a luxury brand from wholesale to direct-to-consumer

Scaling paid media efficiency without eroding brand equity.

Centralizing growth across 11 roofing companies

Unified media strategy across 11 member brands without sacrificing local agility.

Driving race registrations through national engagement

23% reduction in acquisition costs

Adapting to privacy shifts while scaling peak retail growth

A restructured performance strategy across tracking, targeting, and media allocation.

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