Brian Kecskemety

I’m Brian Kecskemety.

As a Senior Growth Marketer at Part and Sum, I help businesses grow through paid ads and help stakeholders sort through the data to unlock actionable insights.

With over five years of agency experience, Brian has managed direct response campaigns from a wide variety of verticals including apparel, healthcare, luxury jewelry, aviation, health & wellness, cannabis, and consumables. Brian has strategized and executed additional objective campaigns including B2B commercial sales, lead generation, and awareness initiatives for CPG and family entertainment brands.

Career achievments include managing seven-figure awareness campaigns for major pet food brand, developed and executed omni-channel, full-funnel acquisition strategy for new FinTech brand, and driving 60% YoY growth for fitness retailer without loss in efficiency.

“Beyond improving ad performance and driving revenue growth, I’m always aiming to educate brand teams - whether it’s through creative insights and best practices, or enhanced ways to leverage first-party data in order to maximize ad dollars - collaboration and sharing of data and learnings is key to any agency-brand partnership.”