NameConnor Richmond

RoleSenior Growth Manager
BasedKalamazoo, Michigan
Emailconnor@partandsum.com
Hi!
I’m Connor Richmond.
As a Senior Growth Marketer at Part and Sum, I help businesses grow with paid media, maximize learnings with data analytics, and manage tech stacks.
About Connor
Over the course of six years, Connor has worked with clients of varied sizes across ecommerce, local & online services, and media & entertainment. He applies a balance of data-driven and customer-centric strategies ****to help grow revenue while keeping costs in check.
Some of Connor’s achievements include media planning and managing campaigns for a multi-brand publisher with 7-figure budgets, launching the first paid media campaigns for a publisher covering the cannabis industry, and running international campaigns for an anti-tobacco non-profit.
As he’s grown his marketing expertise, he’s taken an interest in learning about marketing and community-building in gaming. Being a lifelong gamer, he’s eager to learn the ins-and-outs of what it takes to make and sell a game.
Here at Part and Sum we bolt on to transform digital experiences and grow brands by seeing through the eyes of your customer.
Connor’s POV on Growing Brands
“When it comes to growing brands, I like to follow the data. We operate in such a data-rich environment online, and it allows us to track down efficiencies or pain points along the customer journey. I find that frequent, well-structured experimentation is they key to finding the next best strategy for growth.”
When we're not collaborating...
- I can be found at the same desk that I work from, playing games online with my friends. I’m a self-branded digital native and most of my interests are found on my computer.
- Assuming it’s warm out, I love to get out and golf. While the Michigan winters can be challenging, the summers here are lovely, and there’s plenty of golf courses to get out and enjoy the outdoors with my friends and family.
- I’m a huuuge music fan, and I love exploring music that’s new to me from around the globe and throughout history.