Connor Richmond

I’m Connor Richmond.

As a Senior Growth Marketer at Part and Sum, I help businesses grow with paid media, maximize learnings with data analytics, and manage tech stacks.

Over the course of 8 years, Connor has worked with clients of varied sizes across ecommerce, local & online services, and media & entertainment. He applies a balance of data-driven and customer-centric strategies to help grow revenue while keeping costs in check.

Some of Connor’s achievements include media planning and managing campaigns for a multi-brand publisher with 7-figure budgets, launching the first paid media campaigns for a publisher covering the cannabis industry, and running international campaigns for an anti-tobacco non-profit.

As he’s grown his marketing expertise, he’s taken an interest in learning about marketing and community-building in the entertainment space, specifically music and gaming.

“When it comes to growing brands, I like to follow the data. We operate in such a data-rich environment online, and it allows us to track down efficiencies or pain points along the customer journey. I find that frequent, well-structured experimentation is they key to finding the next best strategy for growth.”