Evan Petto

I’m Evan.

As a Senior Strategy Consultant at Part and Sum, I partner with our clients to unlock opportunities for growth while also providing a level of support to our wider strategy team in order to further develop their skills.

Over the course of a decade, Evan spent his formative years working in culinary media before branching into strategy, working with brands such as JPMorgan, Notion, Apiece Apart, and more. His curiosity for understanding what makes people do what they do led him to Part and Sum, where he applies his expertise to many different industries, clients, and projects.

Some of Evan’s achievements include creating and launching multiple ecommerce experiences across a variety of industries, for which he has received two Webby Awards. Evan has also led and conducted multiple customer research initiatives to better help brands understand and service their target customers.

Outside of Part and Sum, Evan helps run a designer resale boutique that specializes in runway fashion and rare garments from designers around the world. He also has an insane knowledge of designer runway collections and possesses the ability to find any piece imaginable.

“Your customer’s experience dictates a lot of what you should be working towards when looking to optimize your content. Learn what they like and adapt it to your own unique point of view. Don’t sacrifice what makes you unique and differs you from everyone else—instead, learn how to educate leading your customer through the journey you want them to go down.”