Josh Zinger

I’m Josh Zinger.

As a Strategist at Part and Sum, I help our clients meet their consumers where they are, uncovering key connection points and opportunities to grow their business.

Starting his career strategizing show launches for major entertainment brands like Netflix, HBO, NBC, and Amazon Prime, Josh gained a crash course in telling compelling stories and resonating with an audience early on. Since branching into the world of tech, sports, food, CPG, and more, Josh strives to bring the same deep consumer understanding and storytelling craft to every project.

Some of Josh’s achievements include developing a launch strategy for a $170M partnership between the Boston Red Sox and MassMutual, winning an innovation tournament centered on energy conservation, and (outside of work) playing at Ultimate Frisbee Nationals.

A “third culture kid” who grew up overseas in Saudi Arabia, Josh views his multi-cultural background as a strategic superpower, helping him draw unique connections that push the team in new directions. An avid traveller, Josh has visited almost 40 countries so far and can’t wait to continue exploring.

“I believe empathy is the superpower of every great strategist—while data and desktop research are key components of the process, there’s no substitute for talking to people and understanding your consumers on an individual level.”