Katrina Klawiter

I’m Katrina Klawiter

As the Sr. Manager of Data & Analytics at Part and Sum, I help connect the dots between our clients, internal teams as well as the analytics practice.

Katrina is a Data and Analytics expert specializing in paid media, data visualization, MarTech solutions, advanced analytics, and product management.

In her current role, she shapes and executes data strategies—leading analytics implementations, dashboard development, data modeling, and data governance. She brings a passion for simplifying complex data, improving decision-making, and driving business growth.

Some of Katrina’s achievements include standardizing data practices, creating templatized scalable reporting infrastructure, ensuring smooth data operations and scaling our larger data practice.

When she is not working you can find her traveling, skiing, hiking, singing and enjoying quality time with her family.

“At Part and Sum, I see Data & Analytics as a way to bolt on seamlessly with our clients—embedding ourselves as true partners to unlock smarter, faster decisions. For me, analytics is about more than just numbers; it’s a tool for transforming digital experiences by uncovering friction points, revealing what resonates, and guiding iterative improvements rooted in real user behavior. I believe growth happens when data helps clarify what’s working, measure impact, and empower teams to act with confidence. At the core of my approach is seeing through the eyes of the customer—translating behavior into insight, and insight into action, so that every data point helps create more relevant, intuitive, and human experiences.”