NameKayla LaRosa

RoleCommunications Specialist
BasedNew York, New York
Emailkayla@partandsum.com
Active Since2024
Hi!
I’m Kayla.
As the Communications Specialist at Part and Sum, I work with our Strategic Innovation team to help bring our stories to life across multiple communication channels.
About Kayla LaRosa
Kayla has an extensive background in content creation, storytelling, and the professional media landscape.
Over the course of five years, Kayla has held various titles across the live television news production industry. She has worked as as a producer for Nexstar Media Group at an ABC affiliate station in Albany, NY. Kayla has also spent time in the national news world, working as an associate producer and researcher at the CBS Evening News with Norah O’Donnell. Most recently, she was an associate producer at NBC News Now, NBCUniversal’s 24 hour digital streaming news network.
Kayla is also an independent digital content creator, working as the host, producer, and owner of the pop culture commentary YouTube channel, kayla says. In four years, the channel has gained over 110,000 thousand subscribers and has accumulated over 18 million channel views.
Kayla holds a bachelor’s degree in broadcast journalism from Emerson College, and a master’s in communication management from the Newhouse School at Syracuse University. She’s currently based in Manhattan, NY. That’s her story, and she can’t wait to tell yours.
Here at Part and Sum we bolt on to transform digital experiences and grow brands by seeing through the eyes of your customer.
Kayla’s POV on transforming digital experiences
“As a storyteller with a background in traditional broadcasting and new media, I know how to get people to pay attention. When communicating information, I like to focus on who my audience is and what they need to know right now. Then from there, I look to present that information in unique and eye catching ways.”
When we're not collaborating...
- I’m catching up on all things pop culture- especially music, television, and movies. My partner Brian and I are frequent Letterboxd users, and our weekends are often spent at our local AMC.
- I’m cheering my favorite sports teams. I’m a huge fan of the New York Rangers, but my household is also partial to the Yankees and the Knicks.
- I’m out in the city attending drag shows. Many of my friends are drag artists and queer performers, and I love being active in such a vibrant and diverse community!