Marykate Krasner

I’m Marykate, but most people call me MK.

As a Senior Manager, Growth at Part and Sum, I help brands tackle growth marketing challenges with data-driven, creative solutions. I love going elbows-deep in ad platforms to deliver best-in-class advertising solutions that drive awareness and revenue for my clients.

Over the course of her career, Marykate has worked at Accenture, Jet.com (http://Jet.com) (now WalMart.com (http://WalMart.com)), and a small travel startup. At Part and Sum, she’s worked with a variety of clients across verticals, like Mejuri, Life Time, TIDAL and The Nature Conservancy. She applies her platform expertise and data-driven approach to help brands grow through thoughtful media planning, execution, and optimization.

Some of Marykate’s achievements including planning and executing a six-figure media budget for a non-profit to increase the engagement of their Earth Day initiatives globally and supporting a global jewelry brand as they exceeded their aggressive BFCM revenue goals. Marykate is a Meta Certified Media Buying professional and has successfully managed marketing budgets across dozens of media platforms and DSPs.

When she’s not in Ads Manager, you’ll likely find her baking chocolate-chip cookies (her speciality) or traveling. She’s been a digital nomad now for over 2 years.

“Growing a brand is a delicate balance of building awareness and affinity, growing revenue, and nurturing loyalty. In today’s ever-changing landscape, brands and marketers can achieve these things by focusing on clear, measurable and achievable goals, listening to and interacting with their customers personally, and using a test-and-learn approach to media strategy.”