Monish Selvamuthu

I’m Monish.

As the Senior Growth Marketer at Part and Sum, I work across our Paid Media and Analytics practices and advise clients on how to scale their DTC/B2B brands.

Over the course of his career, Monish has worked with brands such as IMAX, Genentech, Spirit Airlines, TIDAL Music and more across various verticals. He applies a methodical, data driven, and customer-first approach to delivering complex media strategies for major projects.

Some of Monish’s achievements include being nominated for a US Search Award early in his career and leading a successful global brand campaign for TIDAL Music that resulted in an awareness lift in the US, Poland, Germany and Spain, across earned and owned channels.

As an individual who has had the privilege of experiencing diverse cultural environments across various cities and countries during his formative years, Monish possesses a profound appreciation for unifying elements that transcend cultural boundaries, such as the culinary arts and the world of sports. Every 4 years he keeps other commitments to a minimum and focuses on experiencing the world cup.

“Everyone knows that it’s tough for new brands to stand out in a sea of competitors but marketers are rarely comfortable with questioning if a product market fit exists. Building brand awareness and affinity at the beginning can be tough but it’s also the best opportunity to try to determine if a true PMF exists and if not, brands must be willing to tweak the characteristics of the product and who it’s really designed for. It’s is easy to point to an unsustainable CAC due to campaign structures/UX/messaging or other issues but through surveys and acquiring data from time in market, we should help brands answer the tough question of PMF.”