Tyler McClain

I’m Tyler McClain.

As the Senior Manager of Performance Copywriting at Part and Sum, I lead the development of strategic, conversion-driven messaging and brand narratives. I partner across teams to guide performance marketing initiatives and elevate voice systems.

Over the past 10 years, Tyler has worked with top-tier agencies, entertainment studios, and consumer brands, including UNFOLD Agency, Loop, and HYPHEN. He’s collaborated on campaigns and projects for clients such as Blumhouse, DoorDash, A24, Paramount, Hinge and the Wu-Tang Clan. He applies a narrative-first, data-informed creative approach to high-impact performance marketing, brand voice development, and conversation-starting stunts and activations.

Some of Tyler’s achievements include being named a Sundance Episodic Storytelling Lab fellow, having two original feature screenplays featured on the annual Black List, and consistently transforming complex briefs into culturally resonant, high-performing copy.

Before working in marketing, I spent years as a screenwriter and playwright. Those are disciplines where everything hinges on deep characterization. So to me, "seeing through a customer’s eyes" is more than abstract empathy. It’s rigorous character work, which requires stepping entirely inside someone else's reality and excavating their core motivations. Because I know how to inhabit a character, I can look at performance data not just as metrics, but as a map of human behavior, emotional triggers, and narrative arcs. Blending that dramatic instinct with quantitative strategy is how I turn authentic connection into conversion, and deliver work that mirrors consumers' lived experiences so they feel understood rather than just targeted.