The Brief
Faire is the online wholesale marketplace connecting independent retailers and brands worldwide. For Brand Campaign 2.0, Faire redefined how it expressed its mission and needed an integrated media strategy to increase retailer match rate and boost awareness among prospective retailers.
Intel Gathered
Persona + Journey Updates
Geographic Market Analysis
Channel Performance Data
What Part and Sum Unlocked
🔓 To improve retailer match and awareness, Faire needed a media strategy that connected mission-driven storytelling with targeted geographic precision across both digital and physical environments.
Methods
Discovery + Framing
Refined personas and journeys to strengthen targeting and connection across markets.
Media + Connections Strategy
Built a tailored channel mix by geography, outlining investment allocation across core and experimental channels.
Measurement Planning
Provided real-time optimization guidance across budgeting, targeting, creative strategy, and channel mix.
Learning + Tuning
Update to conversion-optimized objective for retargeting campaigns resulted in incremental sign ups.
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