The Brief
Cumulus is the world’s first at-home instant cold-brew coffee maker. While still in stealth mode, the company needed to simulate customer acquisition costs, validate pricing, and test conversion flows to inform a sustainable go-to-market strategy.
Intel Gathered
Price Sensitivity Analysis
Customer Journey Conversion Mapping
Landing Page + Checkout Testing Data
What Part and Sum Unlocked
🔓 Pre-launch insights should be grounded in real customer behavior. By building a live acquisition experiment before launch, Cumulus could de-risk pricing and conversion assumptions with actionable data.
Methods
Customer Journey Testing
Built mock checkout flows via Shopify and drove paid traffic to test ad types, media channels, and pricing structures.
Pricing Validation
Used A/B testing insights to determine the optimal price point for sustainable customer conversion.
Learning + Tuning
Conversion Optimization Mapping
Identified key abandonment points to inform launch-ready customer experience improvements.
If you liked thisyou'll love 😍 these too
