J.P. Morgan Payments
Data-backed creative insights for enterprise decision-makers
Global Creative Validation Strategy
From brand playbook to campaign creative, we partnered with JPMorgan Payments to define audience intelligence that worked across products and services, testing and refining creative and messaging to reach financial decision-makers in the moments and markets that matter most.
The Brief
J.P. Morgan Payments is a global payment solutions provider serving enterprise businesses. The team needed to validate and optimize commercial messaging across multiple global campaigns, including brand identity, innovation, and regional awareness initiatives.
Intel Gathered
Executive 1:1 Interviews
Global Quantitative Research
Category and Competitive Analysis
What Part and Sum Unlocked
🔓 Global enterprise messaging must balance consistency with cultural nuance. By validating resonance across regions and roles, J.P. Morgan Payments could align the brand positioning and creative with decision-maker expectations worldwide.
Methods
Creative Testing and Validation
Conducted qualitative and quantitative research across multiple campaigns and brand work to assess creative resonance and ensure alignment with audiences across sectors and regions.
Global Brand Messaging Alignment
Conducted audience research and validation to inform a global brand messaging strategy and playbook.
Positioning Strategy
Built and validated positioning and key value propositions for the trade and working capital offerings.
Learning + Tuning
Through extensive quantitative and qualitative testing, we refined both the visual expression and value propositions of the brand to align with modern finance decision-makers.
Anchored in audience intelligence, we captured intrigue and solidified fresh symbols for the brand. We evolved the visual identity to strike a balance between prestige and approachability.
Bridging from awareness to interest, we further refined the brand’s messaging to accelerate audiences through the funnel, elevating the detail, data, and documentation needed to convert earlier in the consumer journey.
You can take a look at BUCK’s visual case study here.
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