The Brief
Life Time Events provides premium running and cycling experiences across 30+ annual events. The organization needed to grow registrations by engaging national running and cycling communities while improving efficiency across paid channels.
Intel Gathered
Persona + Market Sizing
Channel Performance Data
Community Engagement Signals
What Part and Sum Unlocked
🔓 Registration growth required balancing awareness with precision acquisition. By aligning persona-specific messaging with real-time performance data, Life Time could scale registrations while reducing cost.
Methods
Go-To-Market Strategy
Built a full-funnel strategy aligned with event calendars and national expansion.
Acquisition + Lead Nurturing
Managed seven-figure media budgets, increasing conversion rates and lowering acquisition costs.
Learning + Tuning
Data-Driven Creative
Maintained continuous feedback loops to optimize creative distribution and engagement.
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