The Brief
Mejuri is a direct-to-consumer fine jewelry brand with aggressive Black Friday Cyber Monday growth targets. The rollout of iOS14 and App Tracking Transparency required a restructured performance strategy across tracking, targeting, and media allocation.
Intel Gathered
Channel Performance Data
Funnel Efficiency Analysis
Tracking Infrastructure Review
What Part and Sum Unlocked
🔓 Privacy changes required moving from reactive optimization to proactive full-funnel orchestration. By recalibrating structure and channel mix, Mejuri could scale revenue despite signal loss.
Methods
Strategic Planning
Advised on tracking setup, campaign structure, and channel mix across the funnel.
Real-Time Optimization
Delivered hourly performance recommendations and channel investment guidance across US, Canada, and international markets during peak sale period.
Forecast Alignment + Execution
Structured campaigns to exceed revenue targets while maintaining efficiency.
Learning + Tuning
Proved the value in warming audiences up before the offer drops in order to maximize efficient scale during the critical BFCM sale period.
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