The Brief
Notion is a single space where you can think, write, and plan. From documents to full-on databases, the software acts as an all-in-one workspace for both individuals and teams.
For Notion’s 3.0 launch, the brand wanted to reach an audience of “tech-savvy knowledge workers” in urban tech hubs across the world.
Intel Gathered
Audience + Power User Interviews
User Data
Intended audience work + commute habits
What Part and Sum Unlocked
🔓 Target knowledge workers in the transitional spaces just outside of work while they’re still thinking creatively and searching for opportunity.
Methods
Messaging Framework Development
Built a modular 3.0 narrative and messaging system that could flex across digital, audio, and OOH.
Media Strategy
Defined how digital, audio, and OOH would work together across markets, with clear audience targets, roles, and flighting for each channel.
Global Media Execution
Activated and continually coordinated digital, audio, and OOH campaigns in 11 cities across 6 countries.
Learning + Tuning
Effectively prioritized different needs for different markets, taking cultural differences, budgets, and opportunities into account when planning OOH placements.
You can take a look at BUCK’s visual case study here.
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