The Brief
Omnia Exterior Solutions is a network of roofing and remodeling companies seeking to grow leads while unifying media strategy across 11 member brands without sacrificing local agility.
Intel Gathered
Market-Level Homeownership + Storm Data
Keyword + Intent Mapping
Cross-Brand Performance Analysis
What Part and Sum Unlocked
🔓 Growth across a multi-brand network required a centralized strategic spine paired with localized execution layers informed by market data and intent signals.
Methods
Centralized Marketing Framework
Developed five interconnected strategic pillars to capture roofing demand across the customer journey.
Messaging Framework Development
Built foundational messaging adaptable to channel-specific execution.
Localized Media Strategy
Created market-specific opportunities informed by city-level data.
AI-Powered Creative Workflow
Implemented a human-in-the-loop GenAI system to scale search copy refresh across multiple brands, increasing CTR by 27% and lowering cost per qualified lead.
Learning + Tuning
We enabled rapid, scalable copy creation that supported the new keyword architecture while maintaining brand, intent alignment, and compliance. The AI-Powered Creative System enabled a full refresh of search ad copy across four member companies on the same timeline as the restructure, without creating copy bottlenecks.
If you liked thisyou'll love 😍 these too
