Media Plan Hub

Managing a media campaign shouldn't feel like juggling spreadsheets across a dozen platforms. The Media Plan Hub is an internal, all-in-one workspace for planning, launching, tracking, and optimizing campaigns — built to make collaboration between our teams seamless and transparent.

The Hub is designed to eliminate manual work and reduce risk. Commission estimates populate automatically as plans are built, pacing is tracked throughout the campaign, and formal sign-offs create a clear audit trail at every stage. You'll always know where things stand — and so will we.

The Media Plan Hub is included with all media client engagements, meaning you get access to the full platform as part of our partnership. It's the foundation for how we work together.

The Media Plan Hub is organized around monthly marketing plans. Here's how it flows from setup to reporting.

Each account has an overview screen showing the plan name, active flight dates, total budget, and number of campaigns. From there, users allocate budgets across platforms.

Within each plan, users manage individual campaigns by entering start and end dates, campaign IDs, and budget categories. Accurate data entry here is critical — the platform uses this information to keep pacing documents correct. Targeting and audience fields also exist at the campaign level, though they're currently optional.

Once a plan is live, a pacing dashboard shows account performance relative to budget in real time. The dashboard is only as accurate as the data entered, so quality-checking dates, budgets, and campaign IDs is an important part of the workflow. For example, when underspending appears, strategists are expected to assess whether it's intentional (e.g., holding budget for a later sale) or an anomaly that needs to be corrected through reallocation or other campaign optimizations.

Completed plans can be exported as PDFs for internal circulation or sign-offs, meaning that clients can approve actions and stay in the loop every step of the way.

The Creative Center brings your team, our team, and any third-party vendors into one shared space for uploading, reviewing, and approving creative assets. You'll always have visibility into the strategy behind each campaign, the platforms in play, technical specs, and the ability to request copy changes — all without a single email chain.

Every update moves through a structured approval process, so nothing goes live without the right eyes on it.

No more waiting on weekly reports. Our live dashboards give you fingertip access to performance data across every channel, including:

Overall Performance — a holistic view blending data across all channels

Campaign Pacing — a clear look at how spend and KPIs are tracking to goal

Creative Performance — a deep dive into which assets are working and why

Custom Views — fully bespoke dashboards built around what matters most to your team

We'd love to walk you through it.

How secure is the Media Plan Hub?
The Media Plan Hub is an internal tool meant to be a collaborative experience between clients and members of the Part and Sum team. Each client has its own dashboard, and no data is visible to other Part and Sum clients. Each stage in the media plan building and launching process requires approval, meaning that there is a visible “paper trail” for each decision made within a campaign.

What is the structure of the Media Plan Hub interface?
The system uses an overview page, which serves as a central media plan. This includes flight dates, total budget, and volume of campaigns. Users can input platform-specific budgets, which are critical for the system's pacing documentation. Within the campaign section, users can input campaign IDs, dates, and other details. Providing accurate campaign IDs is essential for the pacing document to function correctly.

What data do I have access to once a campaign is actually live?
The pacing dashboard compares planned spend against actual performance.
Growth marketers are responsible for maintaining the accuracy of this data by updating campaign details. Custom dashboards are also available, built around what your team is actively prioritizing within a campaign.